Augmented reality is a new technology that combines physical and virtual elements in order to create a mixed reality which is projected on a device´s screen. In this way, virtual information is added to the one that already exists, but instead of replacing it, as virtual reality does, augmented reality overprints contents to the physical environment.

We are an Argentinian IT firm, young and interdisciplinary crewed and our aim is to generate creative solutions for brands positioning in the 2.0 world. We are pioneers in South America as developers of augmented reality applications for the linkage of real and virtual contents by means of smart devices. Currently, we are in an expansion phase in Latin America and USA.

We signed an agreement with the Spanish company Randòmika, dedicated to the development of customized solutions in the field of communication and audiovisual production. The alliance provides for representation of Innovar Group for one year in European countries.